Full Job Description
Position: Digital Content Strategist
Location: Hurdle Mills, North Carolina
Company: Digital Innovations Corp
About Us:
Digital Innovations Corp is a trailblazer in the digital marketing landscape, dedicated to empowering brands through innovative digital solutions. We work with renowned clients in various sectors, offering tailored strategies that maximize engagement and drive results. Our commitment to creativity and excellence drives measurable outcomes for businesses of all sizes.
As we continue to grow, we are seeking a passionate Digital Content Strategist to join our dynamic team in Hurdle Mills, North Carolina. You will play a pivotal role in shaping content strategies that resonate with audiences and elevate our clients’ brands across multiple digital platforms.
Position Overview:
In your role as the Digital Content Strategist, you will harness your expertise in content creation, analytics, and digital marketing to craft compelling strategies that engage our target audiences. You will collaborate with cross-functional teams to deliver high-quality content that aligns with our overall messaging and marketing goals.
Key Responsibilities:
- Content Strategy Development: Design and execute innovative content strategies tailored to different digital platforms, ensuring alignment with clients' goals and target audience preferences.
- Research & Analysis: Conduct thorough audience research and web analytics to inform content decisions and improve engagement metrics.
- Collaboration: Work closely with graphic designers, social media managers, and SEO specialists to create cohesive and impactful digital campaigns.
- Brand Voice & Messaging: Define and maintain a consistent brand voice across all content, ensuring it aligns with clients' core values and objectives.
- Performance Tracking: Measure the effectiveness of content strategies using analytics tools, generating reports to track KPIs and provide actionable insights for continuous improvement.
- Innovation & Trends: Stay updated on the latest digital marketing trends, tools, and technologies to ensure our strategies are cutting-edge and competitive.
- Content Creation: Occasionally produce high-quality written and visual content, including blog posts, infographics, and social media updates.
Qualifications:
The ideal candidate will possess a robust understanding of digital content strategies, alongside creativity and analytical skills that drive results. You should have:
- Bachelor's degree in Marketing, Communications, or a related field.
- 3+ years of experience in digital content strategy or related roles within a marketing agency or corporate environment.
- Strong grasp of SEO best practices and a proven track record of applying them effectively.
- Exceptional writing, editing, and storytelling skills with an eye for detail.
- Familiarity with content management systems (CMS) and digital marketing tools (Google Analytics, SEMrush, etc.)
- Ability to work both independently and collaboratively within a fast-paced team.
- Strong analytical abilities to drive data-backed decisions and strategies.
What We Offer:
Joining Digital Innovations Corp means being part of a company that values creativity, teamwork, and personal growth. We offer:
- Competitive Salary: Attractive compensation package that reflects your skills and experience.
- Comprehensive Benefits: Health, dental, and vision insurance, along with a retirement savings plan.
- Work-Life Balance: Flexible work hours with opportunities for remote work.
- Professional Development: Continuous learning opportunities, including workshops and certifications in digital marketing and content strategy.
- Vibrant Culture: A collaborative work environment in Hurdle Mills, surrounded by innovative thinkers who inspire and challenge you.
Why Hurdle Mills?
Nestled in the heart of North Carolina, Hurdle Mills offers a unique blend of serene rural charm and modern amenities. Enjoy scenic landscapes, friendly communities, and easy access to bigger cities. Perfectly situated for those looking to escape the hustle and bustle while being just a short drive from the vibrant cities of Durham and Raleigh.
Application Process:
If you are an innovative thinker with a passion for digital content and a desire to shape the future of brands, we want to hear from you! Please submit your resume, a cover letter detailing your experience in digital content strategy, and a portfolio showcasing your best work.
Digital Innovations Corp is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Join Us:
Take the next step in your career as a Digital Content Strategist with Digital Innovations Corp. Dive into a world where your creativity meets strategy, and make a significant impact on our clients' success!